Coming from someone who works in digital, this question may seem an odd one. However, with everyone planning their digital campaigns, a question needs to be raised – who is left to do the offline ads?

As a business owner, you will want to explore every avenue. And while I can throw some serious statistic around, claiming that digital marketing drives better ROI than offline ads ever could – and even if that is true – you still need to analyze your target market first, and make decisions later.

What if your audience simply doesn’t like to be sold to online? Is there another way to reach them, without spending tons on digital campaigns that don’t work?

Of course there is.


And while many have claimed that there is no longer any point in advertising offline, this is obviously a very wrong perspective to adopt.

Depending on the industry you work in, people might be much more ready for an offline form of marketing – be it a business card, a flyer or a banner – than a click here type of sales pitch.

When you invest in an offline item – you can choose to distribute it any way you want to. Have the abovementioned business cards made and use them at trade shows and networking events. Talk to Printroom who can make you any type of banner or board, and have them spaced around your premises. Organize a charity event in your local community and make sure your brand is clearly identifiable.

Interacting with people in the real world can have some unexpected benefits too. You never know why someone chooses to abandon their cart or leave your website. Maybe they need a question answered, and you never even thought they might be asking it. In person, it is much easier to explain what your band stands for, and why your service or product is better than the competitions’.


While you may now be thinking that you should completely abandon your digital strategies, and focus on the real world, that is not quite what I had in mind.

Even if you don’t make your first contact with a customer online, and even if you don’t have an online store, you still need to have a website. People need to be able to find you, if they want to be reminded of what you offer, and how they can get in touch. Also, we all seem to expect a brand to have a website, so not having one is not a mistake you want to make.

The most important thing to keep in mind is to keep your brand consistent across all channels. Don’t let customers be confused by your online presentation – you still need to be spreading the same message, using the same colors and branding, and trying to speak to the same people.


The one thing no one ever tells you about digital marketing, especially if they are trying to sell you a service – is that with any kind of competition, getting to the top of the search results page not only takes time, but can be a pretty insane effort, and it also may not even pay off.

With thousands of companies and the agencies they hire aiming for the same three spots in search – you simply can’t always compete. It is true that every online asset you have will always bring you in some sort of value. But still, you need to have a well thought out campaign for it to work.

With offline marketing, you need to adopt a different approach – and you can often reach a wider audience. The trick with both is to find the people who actually need your services, and sell to them.

And the best way to do that is with a synergy of online and offline tactics.



The flexibility of banks these days when it comes to the provision of loans has reached where we can say it’s reasonable. Although many banks have stepped up their risk assessment and mitigation, they are still doing whatever they can to open credit facilities for businesses that need them. But of course getting a loan is not the hardest part. The job starts now when you have to pay. As a business, you can borrow money using business assets as collateral. Even if you are a small enterprise, you still have some assets and the bank will be interested to know what you can put up as security before your request is approved. Failure to pay loans leads to sale of assets. When it reaches a point where you are selling assets to service debt, your business is basically dead. You need to avoid this and here are three key strategies you can use to pay your business loans without necessarily having to sell your business assets.


Do not over borrow money from a bank. Although you need a loan to get your business where it want to be, ensure that you understand the projected cash flows over the next few years and how you can structure loan repayments based on that. After all, in an ideal situation, a loan must repay itself. In other words, if you are borrowing money, it should be for investment so that the returns can be used to repay the debt and further help accelerate the growth of your company. The rule of thumb here is to always borrow an amount that can be easily paid with the projected average monthly cash flows in your business over the next few years.


The repayment of your loan will be based on the money or the revenue your business will bring in at the time of the loan repayment period. As a businessperson, you need to be realistic when you are assessing financial health in your company and projected financial performance. After all, cash flow will determine whether you will pay loans without selling assets. If you have overestimated your Cash flow, you are likely to find yourself in a cash crunch with debts staring at your face. It’s better to actually underestimate and air in the side of caution knowing that there is some risk involved in your business and projected cash flows may not always turn out as good as you’d hoped for.


Repayment of loans has to be prioritized in the company if the sale of assets will be avoided in the long run. You have to look at the loan repayment as part of the daily operational expenses so that there is money set aside every month to pay the debts. This will ensure that your payments are on time.

Repaying your business loans is not as hard as it seems. Talk to Nordax Bank today and get flexible business loans.



The prospect of having your own company can be appealing. With recent legislative changes around tax, pensions and financial planning, financial advisers are expected to profit over the next ten years. Growing numbers of households are now seeking advice on investments, pensions, and insurance. Here are some tips on opening an advisory business.

1. Qualifications

The Level 4 Diploma of Financial Planning is the benchmark qualification, but people set up by themselves from many different routes. Be warned that advisers leaving firms to go it alone may face restrictive covenants and lose their client bank.

2. Name Your Business

Lots of financial advisers employ their own name when dedicating the business. This works if you stay as the sole provider, but should you want to grow the business and add new financial advisers, you might want to employ a more neutral name. Consider a name which clarifies the nature of the business, such as ‘123 Financial Advisory Service’.

3. Arrange Your Office Space

Some financial advisers prefer to phone their clients, while others see clients face-to-face. If you plan to work over the phone, you can set up a home office with a computer, internet service, desk, filing cabinet and business phone line. If you like to see clients in person, you may need to rent a commercial office for client meetings.

4. Write a Business Plan

Decide on your niche market, establish your marketing strategies and set out your objectives in your business plan.

Make contacts at product companies and request their marketing information. As financial advisers liaise with providers over the sale of insurance, mutual funds and other financial services and products, you need these marketing documents to share with clients, plus application forms for when a client agrees to purchase your service or product.

Useful software for IFAs includes, which will streamline your administration.

The Guardian offers advice on how to become a financial adviser here:

5. Build a Website and Online Portal

Make a website for your business that contains all of the financial services you provide to clients and their benefits. Share your experience and background to build an online CV which advertises your services. Add a blog as well as informational articles to boost your credibility as an expert.



Any successful business should always decide to investigate true benefits related to TV advertising. This should allow them to take first steps to gain faster profits and more sales. Many businesspeople have been using TV advertising to significantly grow their profits. With the appearance of many locally established TV stations, small and medium-sized businesses are also flocking to this advertising method. Unfortunately, some companies come away bruised and battered, while others are gaining great opportunities. However, it is important to know how the TV industry as an advertising medium works.

This should be a perfect time for businesses to use available TV advertising options to improve their sales significantly. Airtimes have become quite affordable and there are specialty channels that allow us to better focus on our preferred market segments. TV also adds a degree of credibility to our business, unlike radio and various print methods. People tend to trust video-based content more because they can directly see and hear the products. Many people have achieved success through YouTube and we should also apply the same trategy to our local TV stations.

The most important thing is to send s clear and unique selling message. This should apply to all our marketing material, but it is especially true, because there’s a shorter window of opportunity. People can’t replay our advertising and re-read our copy. We need to provide our potential customers with very compelling reasons to learn much more about our services and products. In fact, it is perfectly to leave a lasting impression with only a 30-second TV advertising slot if we know how to design it properly. We should be sure that our messages are well designed and properly planned.

This can’t be achieved if we don’t have a very clear message. As an example, we should be able to show consumers that our products can delivers so many benefits and they could also solve many problems. In this case, we should define our unique selling propositions. Without this simple step, it would be difficult for consumers to differentiate our offers from those of our competitors. Boiling our information down to really clear messages can be both easy and difficult. We should start by asking ourselves why consumers want to buy from us. We could also ask why some people refuse to buy products from us. Make a list and be honest to ourselves.

We may also explain why consumers can get amazing benefits if they do business with us. Some products are really well designed that consumers can gain true benefits, so we need to convince them we are offering such products. We could directly show what our services and products will do for consumers. It is important to incorporate emotional appeals by showing reactions of actors or actresses on the TV screen. It is also a good idea to make sure that our products could deliver a sense of relief. In general, TV should be a perfect media to appeal our potential customers.



Undeniably, a brand is more than a logo as it represents the operations of the business. This is the reason why the primary goal of every market is to enhance the value of their brand with a unique identity.

However there are many rumors about branding which you circulate in the market. In this article, we are going to discuss the 5 myths about branding to help you maximize the popularity of your brand.

Assignment service shares with you some of the most common myths about branding.


It’s true that branding is a tough process but it doesn’t mean there is no outcome of it. A great number of popular brands use branding tactics to stay in the mind of consumers002E

However, you too can use this tactic to make the mind of your customers to recognize and connect with your brand without any hassle.

The reason behind this is that strong branding leads to brand loyalty so that you could easily take your brand to the next level.


This is another popular myth that is very often associated with consumer products. In today’s competitive economy it’s crucial for every sort of businesses to focus on branding.

Every customer wants to invest their money on a developed, well-managed brand whether it is service based or product based.

That’s why it is must for you use this key element of growth to compete effectively on a global stage. Branding will help to increase the number of followers for your intangible product as well as create a strong relationship with the customer.


The majority of the businessmen think that branding eats a great proportion of business profit. This is totally a wrong approach as it helps the business to bring more customers for their product for better sales.

It is crucial for every brand to create a budget for branding as it will easily cover the cost of brand awareness with the noticeable increase in the sales.

Thus, if you want to enhance the ROI of your business then you must focus on branding. Else, you will miss a great option that will help you to achieve your business targets in an effective way.


It is also a very popular myth that has stuck the growth level of many enterprises. Branding is the best way to showcase your product’s features in front of customers. When customers are familiar with your product, they will easily invest on it.

The more efforts you will make to promote your business the more clearly you will highlight it in front of customers.

So, you should make some branding strategies to help out your potential customers to learn more about your product and services.


Many entrepreneurs fail to promote their business due to the fear of more tax. If this is the case then you might surprise to know that many countries offer tax-free advertisement opportunity to start up firm.

You can also get this opportunity by exploring the rules and regulation of your country regarding tax on the advertisement.

By doing this you will not only reduce the burden of tax but also maximize the brand awareness. Otherwise, you will truly miss a great chance to that will take your business to the next level.

Author Bio

Teresia Clark is the author of this blog. She is a veteran Academic Consultant, and a Career Coach. Apart from being an expert educator, she also guides students about their academic projects and how to tackle them. She is a fitness freak and performs yoga on a daily basis.


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