Categories
Branding

4 CUSTOMER SERVICE STRATEGIES FOR STARTUPS

Whether it’s developing support channels or investing in a visitor check in app, there are so many things startups can do to improve how they interact with customers.

Here are four of them:

CREATE LOYALTY PROGRAMS

Just how important is customer loyalty?

Reports by the White House Office of Consumer Affairs show that loyal customers are worth up to ten times more than their first purchase. That’s a lot more bang for your buck if you consider that acquiring a new customer costs six to seven times more than reengaging an old one.

Reach out to old customers via email and advertising channels. Keep them up to date with your latest products and services. Chances are, if they liked you the first time, they’ll be happy to do business with you again.

INVEST IN DIGITAL SUPPORT

According to Harvard Business Review, the number one most important factor in customer loyalty is reduction of customer effort.

Rather than adding more customer service reps or beefing up your phone lines, focus instead on reducing customer friction–that is, by providing multiple channels of support that facilitate problem solving without having to pick up the phone.

It could be as simple as a chatbot, an FAQ section, or a visitor registration app like Greetly. Whichever the case, this strategy is bound to improve customer interaction and reduce spending customer service spend.

OFFER VALUE, NOT DISCOUNTS

Discounts are the best way to make a quick buck…but also the fastest way to kill your branding.

Notice how premium brands like Apple, Lululemon, Rolex, and Starbucks rarely offer discounts?

Why? Because they believe their products are worth the price.

When you sell a product for less, it signals to consumers that: (1) your regular margins are too high, (2) you’re desperate to get rid old inventory, or (3) you lack confidence in your brand. Whichever the case, you’re bound to hurt your brand in the long run.

Not to mention that discounts are addictive. Offer a discount now, and customers will keep asking. It’s a vicious cycle that eats into your margins over the long run.

Need an alternative strategy?

Reward customers with value ads.

Selling industrial equipment? Throw in a sweet five-year warranty for FREE.

Selling footwear? Offer a pair of socks for every $200 purchase.

Unlike discounts, value ads increase the perceived worth of your brand by expanding the range of your offers.

Pay less attention to price and emphasize value instead. The greater value you place on your products, the more your customers will realize that what you’re selling is worth paying for.

Besides good value shouldn’t come cheap, right?

PUT YOUR EMPLOYEES FIRST

The great Sir Richard Branson once said, “Take care of your employees and they’ll take care of your business”. Truer words have never been spoken.

Genuine customer service starts with your employees. The happier they are with your company, the happier they’ll be serving your customers and clients.

Want a quick tip?

Treat your employees well and give them more than they deserve. More often than not, whatever goodwill they receive from you will be paid forward to your customers.

How’s that for compensation!

Ready to grow your business for the long haul? Consider these customer service strategies your first step.

Categories
Branding

FACT OR FICTION? THE 5 MOST POPULAR MYTHS ABOUT BRANDING!

Undeniably, a brand is more than a logo as it represents the operations of the business. This is the reason why the primary goal of every market is to enhance the value of their brand with a unique identity.

However there are many rumors about branding which you circulate in the market. In this article, we are going to discuss the 5 myths about branding to help you maximize the popularity of your brand.

Assignment service shares with you some of the most common myths about branding.

1.  BRANDING IS USELESS, THERE’S NO REAL OUTCOME OF IT

It’s true that branding is a tough process but it doesn’t mean there is no outcome of it. A great number of popular brands use branding tactics to stay in the mind of consumers002E

However, you too can use this tactic to make the mind of your customers to recognize and connect with your brand without any hassle.

The reason behind this is that strong branding leads to brand loyalty so that you could easily take your brand to the next level.

2.  BRANDS ARE ONLY FOR CONSUMER PRODUCTS

This is another popular myth that is very often associated with consumer products. In today’s competitive economy it’s crucial for every sort of businesses to focus on branding.

Every customer wants to invest their money on a developed, well-managed brand whether it is service based or product based.

That’s why it is must for you use this key element of growth to compete effectively on a global stage. Branding will help to increase the number of followers for your intangible product as well as create a strong relationship with the customer.

3.  BRANDING MEANS LESS PROFIT

The majority of the businessmen think that branding eats a great proportion of business profit. This is totally a wrong approach as it helps the business to bring more customers for their product for better sales.

It is crucial for every brand to create a budget for branding as it will easily cover the cost of brand awareness with the noticeable increase in the sales.

Thus, if you want to enhance the ROI of your business then you must focus on branding. Else, you will miss a great option that will help you to achieve your business targets in an effective way.

4.  BRANDING MISGUIDES CUSTOMERS

It is also a very popular myth that has stuck the growth level of many enterprises. Branding is the best way to showcase your product’s features in front of customers. When customers are familiar with your product, they will easily invest on it.

The more efforts you will make to promote your business the more clearly you will highlight it in front of customers.

So, you should make some branding strategies to help out your potential customers to learn more about your product and services.

5.  BRANDING MEANS MORE TAX

Many entrepreneurs fail to promote their business due to the fear of more tax. If this is the case then you might surprise to know that many countries offer tax-free advertisement opportunity to start up firm.

You can also get this opportunity by exploring the rules and regulation of your country regarding tax on the advertisement.

By doing this you will not only reduce the burden of tax but also maximize the brand awareness. Otherwise, you will truly miss a great chance to that will take your business to the next level.

Author Bio

Teresia Clark is the author of this blog. She is a veteran Academic Consultant, and a Career Coach. Apart from being an expert educator, she also guides students about their academic projects and how to tackle them. She is a fitness freak and performs yoga on a daily basis.