There are many benefits of content marketing as you may have already heard of but the secret of reaping those benefits lies in being how effective content marketing strategy is. If the strategy you have enacted is not up to the mark, you cannot expect to leverage the benefits completely.
On the other hand if you skeptical about investing in content marketing then you should probably think it over because of the misnomer that content marketing is not relevant to my niche or industry since you are sadly mistaken. Let us see below why you should rely on gains through content marketing for your business.
BREADTH OF RETURN
Content marketing allows your business to achieve high ROI (return on investment) because it influences a lot of areas. If the content is decent enough, you can publish it across various platforms and this means increased brand visibility and reputation, customer engagement and retention, in addition to conversions for your business.
This will undoubtedly help you recover any or all of the money in terms of time and cost that you have invested in the strategy. When you earn from all of the avenues above, your returns are multiplied and in turn, you achieve cost effective marketing for your business.
BENEFITS TO OTHER STRATEGIES
You cannot view content marketing in isolation but in totality, with other marketing strategies, you have in place for your business. For example, your business is sponsoring a rock concert, people will be more inclined to do an organic search on your business – the demographics that you are targeting. Your company will rank higher in search engine results.
The content marketing strategy will also provide assistance to your social media campaigns. You can share updates in the form of announcements or offers for your followers or you can boost your email marketing campaigns, consequently. Your top content can be utilized as a landing page for driving conversions into paid advertising.
DIVERSITY OF MEDIUMS
There are a ton of options that are available to a content marketer. If writing articles isn’t your ball game, you can switch to more visual content such as in the form of infographic, video tutorials and the likes thereof.
If that doesn’t appeal you either, you can resort to conducting video interviews with the experts in your niche or can podcast sessions with the gurus of your industry. Point being, that sky is the limit what you can do with content marketing. Whichever one you decide to opt for, it is imperative that you provide something of value to your followers and/or fans.
Content marketing occurs in a competitive environment and the competition rises day by day. It may be that your rivals are engaged in content marketing strategy and have an edge over you because you have not devised any strategy as of yet.
It is because when you devise a content marketing strategy you start tapping into the trending topics, events, and opportunities that were lying in front of you but you were unable to seize due to lack of a strategy.
The sooner you integrate a content marketing strategy, the better. This way you will have the chance to stay ahead of your competition because it might be that your rivals are struggling or are in the process of coming with a strategy. When you are diligently involved in brainstorming ideas for your content marketing strategy, your business can earn an edge over theirs.
Content marketing also helps you in achieving compounding returns on your investment. Unlike fixed returns, a strategy in place would result in returns from fixed and semi-permanent assets. A thing called web “real estate” will increase as more and more content will publish and subsequently begin to spread.
Why is it compounding return? Because previously published popular posts coupled with your new content will generate cumulative returns and thus, an exponential growth of your business can be observed. So the sooner you devise a content marketing strategy the better your business prospects.
MINIMAL LOSS POTENTIAL
Although, content marketing demands your time and energy but you can decide how you choose to invest and how much you choose to invest. Normally speaking, and it is the rule of the thumb that the more efforts you put in the more effective is your strategy for content marketing.
If you are someone who is starting out with his business, then perhaps you can decrease your loss potential by investing in the very basics of content marketing. This is no way means that you are compromising on quality but rather it is playing safe unless you become well-versed in the trade.
So there is no rule book that says your business cannot survive if content marketing is not integrated or is part of your strategy but if you want your business to thrive instead you want to try it out. Think wisely and then decide.
BUILDS ON YOUR CORE VISION AND DRIVES A PRODUCTIVE WORKING CULTURE
The content that your produce or employ dictates how your company has positioned itself in the market. If your content is more corporately tuned which in turn is linked to your employees’ performance, it tells that your company is keen on investing in human capital.
IT CAN CONNECT THE DOTS BETWEEN MARKETING AND SALES
An effective way to connect your message with the product or service you are selling is by tracing your buyer’s journey of purchase. It can be done by working with your sales and client servicing staff. It will detail and reveal aspects necessary to formulate a content marketing strategy that will influence each stage of buying.
Since marketing is essentially responsible for generating leads and the sales thereafter, it is equally important that this effort is complemented with a first-rate content to bridge the gap between marketing and sales, digitally.
CHEAPER THAN TRADITIONAL MARKETING CHANNELS
This is true. It can be used in conjunction with traditional channels as stated earlier but the fact remains, it is cheaper to employ. With SEO you can optimize your organic traffic. But for SEO to bring in results relevant content should be present on your website or what’s the point of a visitor to visit your site in the first place if the information there serves as no takeaway.
Though, content marketing must not be considered a quick fix which it is not! And no, not a single piece of content or post/article is going do wonders for your business either. Therefore, develop killer content around your target keywords and keep churning out pieces of value for your visitor.
You can also employ paid mediums to generate leads but once the paid campaign is over leads will vanish. Organic SEO, is relatively long term and will continue to provide you with leads but on one condition that your content should be likewise optimized.
So above are few benefits that can be derived out of an effective content marketing strategy. If we have left out any of the benefits, you think were necessary, point them to us in the comments section below.
Author Bio: Bramwell Osula is a content marketer and a social media enthusiast. He is an MBA from a reputable university and his interests include blogging, web design, football and Chinese food. He can be contacted for essay services UK and you can follow him for updates by following him on social media.