With more businesses trying to sell products online, e-commerce is a competitive space that requires the best effort in every department. The success of an e-commerce business depends on your conversion rates, and how much you’re able to sell online. Your website comes into play here, and we cannot emphasize how important website design is to the success of your e-commerce business. A professional web design company offers e-commerce website design services that’ll help you develop a user-friendly website to boost your sales. Keep reading as we give you helpful pointers on getting your e-commerce website design right.
Keep the Layout Simple
The primary goal of an e-commerce website is to boost sales. Keeping the design simple and minimalist is the best way to attract customers to check out your products or services. Avoid unnecessary distractions and make clever use of images, typography, and white space to design a website that looks clean, so your products shine through, encouraging potential customers to check out your product pages and make purchases.
Use High-Quality Images
Unlike a traditional brick and mortar store, an online store doesn’t allow customers to physically inspect items, which is a drawback. The best way to mitigate this downside is to include high-resolution images of products from multiple angles. A popular feature is a pop-up box that allows customers to zoom in on the image and inspect the product minutely, which will enable them to see finer details. Ensure you include this functionality so customers can actually get a closer view of what they’re about buy, assuring them that the product is of high-quality, and it’s worth their money.
Include Pricing and Shipping Details
Being upfront about pricing, shipping, and return policies is a trademark of an honest business, which builds trust among your customers. Clearly mention prices alongside product descriptions and images, making it easy for customers to know what they’ll be paying for. Also, include shipping charges (if any) alongside the product price, so customers will know how much they’ll be paying in total. Telling customers about additional charges too late into the checkout process results in abandoned carts, not to mention the loss of credibility for your brand.
A well-designed e-commerce website creates a great first impression on customers, encouraging them to engage with your business. For expert website design services, get in touch with a professional company that will understand your business needs.